In recent years, the Consumer Packaged Goods industry has noted a significant climb in the adoption of industry-specific Enterprise Resource Planning (ERP) solutions. The rise of these specialized ERP solutions signifies a strategic shift in the way businesses within the CPG sector manage their operations. Such businesses aim for more tailored and efficient processes.
From product lifecycle management to supply chain intricacies, Consumer Packaged Goods companies face unique challenges that demand specialized attention. Fortunately, industry-specific ERP solutions go beyond the generic ERP frameworks, offering features and functionalities finely tuned to address the intricacies of CPG businesses.
For example, industry-specific ERP solutions for Consumer Packaged Goods streamline and optimize processes throughout the entire value chain. Whether businesses need sustainable product design, supply chain resilience, or revenue growth management, these ERP systems cater to their specific needs. Such systems provide a robust platform for planning, analyzing, and optimizing sales channels, ensuring a more profitable and agile operation.
As ERP has progressed, providers such as SAP have integrated cutting-edge technologies, further accenting their potency. For instance, Artificial Intelligence (AI) plays a pivotal role in enhancing customer experiences, offering real-time personalization and merchandising capabilities. These benefits, coupled with AI-driven insights, help CPG businesses adapt to evolving consumer behaviors and ensure increased forecast accuracy.
Moreover, these industry-specific ERP solutions carry an emphasis on circularity and sustainability. CPG companies can leverage rich insights and continuous consumer feedback to guide product design, meet sustainability goals, and facilitate product reuse and recycling, aligning their operations with growing environmental consciousness.
In essence, the rise of industry-specific ERP solutions for Consumer Packaged Goods signals a new era of operational efficiency and strategic growth for businesses in this sector. As companies increasingly recognize the value of tailored solutions, the trajectory of the CPG industry in the ERP landscape is poised for continued innovation and optimization.
How ERP Benefits the Consumer Package Industry—A Brief Study
A study done by Sadrzadehrafiei and other authors investigates potential benefits of ERP in the dry food packaging industry.1 While dry food is only a small aspect of the consumer package goods industry, their findings can be applied to CPG businesses in general.
Towards the beginning of the study, they pointed out a common problem where business departments start to isolate and create silos. To avoid this issue, the study states that business need a unified way to share data. This is where ERP systems come in. Even with this benefit, however, the study finds that businesses may deal with hurdles to successful implementation (for example, misaligned expectations, poor reception by users, or inadequate planning).
In response, the study states that businesses can start to overcome implementation challenges by organizing and evaluating ERP benefits. This way, businesses can assess these benefits to consider which ones apply the most to them, prioritize certain aspects of the implementation, and implement a tailored solution that benefits them for the long term. To ensure accurate findings, the research methodology involves a four-phase approach, including literature review to gather ERP benefits, ERP benefits categorization, analysis of ERP benefits in the dry food packaging industry, and summarization of findings.
Through its literature review, the study found numerous ERP benefits and provided a detailed breakdown of ERP benefits. To further organize this data, the study divided the benefits into internal corporate relationships (operations and logistics, finance, human resources, sales and marketing) and external relationships (suppliers and customers). They further classified the benefits into strategic, tactical, and operational levels for each relationship.
A few problems that ERP can resolve for the dry food and CPG industries include failure to fulfill orders, improper packaging, poor inventory control, and outdated processes/information. The technology can resolve these issues with features such as data sharing, scalability, and inventory control.
Why SAP Is a Popular ERP Choice for Consumer Package Goods
With its out-of-the-box, tailored solution for businesses in the consumer package goods industry, SAP offers several benefits to businesses that find the software to be a good fit:2
- Sustainable Product Design: SAP empowers businesses to align their product designs with environmental goals, fostering sustainability within the consumer goods industry.
- Optimized Internal Processes and Quality Enhancement: With SAP software, companies can optimize their internal processes, boosting agility and elevating the overall quality of products and services. This optimization leads to enhanced operational efficiency and customer satisfaction.
- Connected CPG Logistics and Supply Chain Resilience: SAP facilitates collaboration with logistics partners in the CPG sector, fostering connectivity and resilience in the supply chain. This interconnectedness enables better coordination, tracking of goods, and improved traceability of materials.
- Sales Channel Planning and Optimization: Businesses can leverage SAP to strategically plan, analyze, and optimize their sales channels. This not only drives profitability but also provides a structured approach to navigating the complexities of various sales avenues.
- Cloud ERP for Increased Agility: Implementing SAP’s cloud-based Enterprise Resource Planning (ERP) system ensures increased agility within business operations. This ready-to-run solution enhances flexibility, allowing companies to adapt swiftly to changing market dynamics.
- Connected Supply Chains through Business Networks: SAP connects businesses with CPG logistics partners, enhancing collaboration in freight coordination, goods tracking, and material traceability. This connectivity strengthens the overall resilience of the supply chain.
- Revenue Growth Management: SAP solutions are instrumental in maximizing profitability and increasing customer loyalty. By minimizing operational costs and offering insights into buyer behaviors, businesses can strategically manage revenue growth.
- Artificial Intelligence for Intelligent Selling: SAP incorporates artificial intelligence (AI) and machine learning to adapt to evolving customer behaviors. Real-time personalization and merchandising enhance forecast accuracy, providing a competitive edge in the market.
- AI-Enhanced Customer Experiences: Combining business data with AI models, SAP delivers exceptional customer experiences. This integration ensures that businesses stay ahead by providing personalized and responsive services.
- Circularity and Sustainability: SAP’s rich insights and ongoing consumer feedback assist businesses in guiding CPG product design, meeting sustainability goals, and facilitating product reuse and recycling.
- Product Innovation and Lifecycle Management: SAP allows businesses to accelerate product development, reduce time to market, and effectively manage innovative and sustainable products.
- Agile Manufacturing: Implementing smart and autonomous CPG manufacturing processes with SAP dynamically adapts to changing demand, leading to reduced waste and carbon emissions.
- Unified Marketing, Sales, and Consumer Experiences: SAP unifies consumer insights across touchpoints, enabling businesses to hyper-personalize engagement and deliver exceptional omnichannel experiences.
A Useful Partnership for the Consumer Package Industry
Throughout the 2020 pandemic aftermath, Consumer Packaged Goods (CPG) companies have struggled with fragmented competition, shifting customer expectations, and overall digital disturbance.3 While the market has appeared to recover, Google’s research in response has provided insights and features that businesses can apply even now.
Overall, Google found that successful CPG companies needed to be able to quickly adapt their front-end marketing, back-end systems, and underlying infrastructure as the industry environment changed. In other words, they need agility. To enable this, Google Cloud has partnered with SAP to simplify data and create a unified landscape.
Businesses that find this partnership to be a good fit for their needs may benefit from quality insights, collaborative tools, streamlined workflows, improved resource allocation, and detailed compliance tools.
Conclusion
At the end of the day, the escalating adoption of industry-specific Enterprise Resource Planning (ERP) solutions in the Consumer Packaged Goods (CPG) sector signifies a transformative shift towards tailored and efficient processes. Specialized ERP systems, exemplified by providers such as SAP, are addressing the unique challenges faced by CPG businesses, from sustainable product design to supply chain intricacies and revenue growth management. Integrating cutting-edge technologies, these solutions enhance customer experiences, providing real-time personalization and merchandising capabilities and ultimately leading to increased forecast accuracy. The emphasis on circularity and sustainability, coupled with strategic partnerships such as Google Cloud and SAP, underlines a commitment to operational efficiency, innovation, and strategic growth in the dynamic CPG industry.
To ensure that ERP is a good fit for you, and that you implement your ERP system according to your business needs, we strongly recommend that you work with a reputable consultant. If you would like to learn more, take a look through our website. Feel free to contact us if you would like to look into implementing an ERP solution for your own Consumer Packaged Goods business.
1 Sadrzadehrafiei S., et al. The Benefits of Enterprise Resource Planning (ERP) System Implementation in Dry Food Packaging Industry, Procedia Technology, Volume 11, 2013, Pages 220-226, ISSN 2212-0173, https://doi.org/10.1016/j.protcy.2013.12.184. https://www.sciencedirect.com/science/article/pii/S2212017313003381
2 “Consumer Products.” https://www.sap.com/industries/consumer-goods-cpg.html
3 Why Consumer Packaged Goods Companies Are Modernizing with SAP on Google Cloud. google_cloud_for_sap_cpg_customers_lob_ebook.pdf
