From Collaboration to Innovation to Market – Toward a Working Model
Too often today, I see hype around various social interaction methods in the enterprise. Some companies even talk about internally adopting social media platforms such as Facebook and Twitter. Facebook, Twitter, and other social media outlets may provide tremendous outlets for interacting with customers, gathering market intelligence, or promoting your brand. However, they can be more destructive than productive. Collaborative initiatives without a specific business purpose are disasters waitin [...]