For years, CIOs have been under pressure to cut costs, improve operational efficiencies, and automate the enterprise. CIOs who implement SAP have largely been effective at streamlining the back office. They have also succeeded at optimizing the extended supply chain because SAP supports execution activities well, therefore reducing costs. However, times are changing. For IT and SAP to successfully grow revenue and profitability, a business needs to understand where technology fits into the puzz [...]