Customer Relationship Management or CRM
Customer Relationship Management (CRM) is a core business practice that almost everyone reading this post is familiar with at some level. You have likely read about CRM, attended workshops and seminars on the subject, and perhaps even believe you have implemented a CRM initiative. While customer relationship management is certainly not a new business practice, it is also not a practice that most executives understand or leverage to its maximum capabilities. In today’s post, I will provide an ov [...]