Will SAP HANA Lead to a Big Data Revolution?
Many people focus on HANA as a competitor to Oracle, and it is. Even if HANA adoption and sales were to completely devastate SAP's biggest competitor (Oracle), that would not be HANA's biggest impact. The HANA product has the potential to disrupt entire industries in the context of Big Data. Unlike Big Data, I have been skeptical about the benefits and use of social media in the enterprise, writing about it in Why Social Media Marketing Success Is Elusive for Business and Social Media Fads and [...]