Striving for a Customer Focused Approach to Innovation 2 of 3
Previously, we looked at the three primary types of innovation most often practiced today. I discussed two polar opposites, which I call the Stoic approach and the Maelstrom approach. The Stoic is more like continuous improvement, whereas the Maelstrom is more like blue-sky, directionless brainstorming. The third method is somewhere in between and strives for the ideal future state. That third method relies heavily on an innovation narrative. Innovation at the Point of Customer Frustration Prev [...]